Consumer Behavior

Facts101 is your complete guide to Consumer Behavior. In this book, you will learn topics such as Consumer Learning Starts Here: Perception, Comprehension, Memory, and Cognitive Learning, Motivation and Emotion: Driving Consumer Behavior, and Personality, Lifestyles, and the Self-Concept plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.