Anny Applebaum is sixty-five and writes The ViagraDiaries, a San Francisco weekly column researching sixty-plus boomers lookingfor love. She places ads on Internet singles sites and interviews men oversixty. Is love possible in the Viagra generation? Divorced for thirty years,Anny has given up on love and concentrates on her career. She is looking forcontroversy and hopes that her column will bring her fame and fortune.
On a date, Anny meets and interviews Marv Rothstein, ahandsome, seventy-year-old, emotionally unavailable diamond dealer. Anny isattracted to Marv, and they become involved in a torrid affair. But soon Annydiscovers that the elusive Marv is a serial dater prowling the singles sitesfor younger women—and that he still sees his much younger ex-wife. Anny decidesto write a series of columns, modeled after Marv, about a man who can’t faceage, calling him Mr. X.
As Anny’s Mr. X columns gain recognition, she struggleswith her conflict about Marv, her career hopes, relationships, and her comingof age.