Pricing Photography

by Michal Heron (Author), David MacTavish (Author)
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Details

Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

Book details

Publication date
January 21, 2014
Publisher
Page count
160
ISBN
9781621532569
Paper ISBN
9781581158885
File size
6 MB