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10 Ways To Screw Up An Ad Campaign Barry H Cohen

10 Ways To Screw Up An Ad Campaign

by Barry H Cohen (Author)

Publisher: Adams Media

Publication: May 22, 2018

Nonfiction Business & economics Advertising & promotion

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100 Marketing Gimmicks that F*cking Work Yes, Cursing in the Title is a Marketing Gimmick Jack Pemberton

100 Marketing Gimmicks that F*cking Work

Yes, Cursing in the Title is a Marketing Gimmick

by Jack Pemberton (Author)

Publisher: eBookIt.com

Publication: August 21, 2023

Nonfiction Business & economics Advertising & promotion Marketing Research

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101 Things I Learned® in Advertising School Tracy Arrington

101 Things I Learned® in Advertising School

by Tracy Arrington (Author), Matthew Frederick (Author)

Publisher: Crown

Publication: April 03, 2018

Nonfiction Business & economics Advertising & promotion Reference Personal & practical guides Arts Design Graphic arts Advertising

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250+ Best Practices for B2B Marketing Success Alexander Kesler

250+ Best Practices for B2B Marketing Success

by Alexander Kesler (Author)

Publisher: Skyhorse

Publication: March 26, 2024

Nonfiction Business & economics Advertising & promotion Business communication E-Commerce Internet marketing Marketing

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A Practical Guide to Strategic Narrative Marketing How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World Guy Murrel

A Practical Guide to Strategic Narrative Marketing

How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World

by Guy Murrel (Author)

Publisher: Outskirts Press

Publication: August 10, 2016

Nonfiction Business & economics Advertising & promotion Leadership Marketing

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A Profile of the United States Toy Industry Serious Fun Christopher Byrne

A Profile of the United States Toy Industry

Serious Fun

by Christopher Byrne (Author)

Publisher: Business Expert Press

Publication: December 05, 2023

Nonfiction Business & economics Advertising & promotion Industries Manufacturing industries

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A Word from Our Sponsor Admen, Advertising, and the Golden Age of Radio Cynthia B. Meyers

A Word from Our Sponsor

Admen, Advertising, and the Golden Age of Radio

by Cynthia B. Meyers (Author)

Publisher: Fordham University Press

Publication: December 01, 2013

Nonfiction Business & economics Advertising & promotion Industries Media & communications industries History Social science Media studies

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Acting in Commercials Joan See

Acting in Commercials

by Joan See (Author)

Publisher: Back Stage Books

Publication: November 16, 2011

Nonfiction Business & economics Advertising & promotion Industries Media & communications industries Arts Performing arts Acting & auditioning

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Ad Critique How to Deconstruct Ads in Order to Build Better Advertising Nancy R. Tag

Ad Critique

How to Deconstruct Ads in Order to Build Better Advertising

by Nancy R. Tag (Author)

Publisher: Sage Publications, Inc

Publication: May 08, 2015

Nonfiction Human science Language arts & disciplines Communication studies Business & economics Advertising & promotion

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Adland Searching for the Meaning of Life on a Branded Planet James P. Othmer

Adland

Searching for the Meaning of Life on a Branded Planet

by James P. Othmer (Author)

Publisher: Anchor

Publication: September 15, 2009

Nonfiction Biography & autobiography Business & economics Advertising & promotion Humor Topic Business & professional

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Admen, Mad Men, and the Real World of Advertising Essential Lessons for Business and Life Dave Marinaccio

Admen, Mad Men, and the Real World of Advertising

Essential Lessons for Business and Life

by Dave Marinaccio (Author)

Publisher: Arcade

Publication: November 03, 2015

Nonfiction Business & economics Advertising & promotion Marketing

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Advertising A Cultural Economy Liz McFall

Advertising

A Cultural Economy

by Liz McFall (Author)

Publisher: Sage Publications Ltd

Publication: July 22, 2015

Nonfiction Business & economics Advertising & promotion

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Advertising For Dummies Gary Dahl

Advertising For Dummies

by Gary Dahl (Author)

Publisher: For Dummies

Publication: April 18, 2011

Nonfiction Business & economics Advertising & promotion

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Advertising For Dummies Gary Dahl

Advertising For Dummies

by Gary Dahl (Author)

Publisher: For Dummies

Publication: April 02, 2007

Nonfiction Business & economics Advertising & promotion

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Advertising Headlines That Make You Rich Create Winning Ads, Web Pages, Sales Letters and More David Garfinkel

Advertising Headlines That Make You Rich

Create Winning Ads, Web Pages, Sales Letters and More

by David Garfinkel (Author)

Publisher: Morgan James Publishing

Publication: March 20, 2006

Nonfiction Business & economics Advertising & promotion Marketing

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Advertising in a Free Society (Critical) Ralph Harris

Advertising in a Free Society (Critical)

by Ralph Harris (Author), Arthur Seldon (Author), Christopher Snowdon (Author)

Publisher: London Publishing Partnership

Publication: September 16, 2014

Nonfiction Business & economics Advertising & promotion Social science Political science Elections

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Affiliate Millions Make a Fortune using Search Marketing on Google and Beyond Anthony Borelli

Affiliate Millions

Make a Fortune using Search Marketing on Google and Beyond

by Anthony Borelli (Author), Greg Holden (Author)

Publisher: Wiley

Publication: July 09, 2007

Nonfiction Business & economics Advertising & promotion

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All Marketers are Liars The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Seth Godin

All Marketers are Liars

The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

by Seth Godin (Author)

Publisher: Portfolio

Publication: November 12, 2009

Nonfiction Business & economics Advertising & promotion Marketing Research Social science Media studies

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All about Flowers James Vick's Nineteenth-Century Seed Company Thomas J. Mickey

All about Flowers

James Vick's Nineteenth-Century Seed Company

by Thomas J. Mickey (Author)

Publisher: Swallow Press

Publication: April 30, 2021

Nonfiction Nature, recreation and sports Gardening Ornamental gardens, flowers Flowers History History by country United States Business & economics Advertising & promotion

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An Advertiser's Guide to Better Radio Advertising Tune In to the Power of the Brand Conversation Medium Andrew Ingram

An Advertiser's Guide to Better Radio Advertising

Tune In to the Power of the Brand Conversation Medium

by Andrew Ingram (Author), Mark Barber (Author)

Publisher: Wiley

Publication: February 03, 2006

Nonfiction Business & economics Advertising & promotion

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And Now a Few Laughs from Our Sponsor The Best of Fifty Years of Radio Commercials Larry Oakner

And Now a Few Laughs from Our Sponsor

The Best of Fifty Years of Radio Commercials

by Larry Oakner (Author)

Publisher: Wiley

Publication: October 24, 2002

Nonfiction Business & economics Advertising & promotion

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Assemblage The Art and Science of Brand Transformation Emmanuel Probst

Assemblage

The Art and Science of Brand Transformation

by Emmanuel Probst (Author)

Publisher: Ideapress Publishing

Publication: January 10, 2023

Nonfiction Business & economics Advertising & promotion Consumer behavior Marketing Research

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Attractive Thinking The five questions that drive successful brand strategy and how to answer them Chris Radford

Attractive Thinking

The five questions that drive successful brand strategy and how to answer them

by Chris Radford (Author)

Publisher: Practical Inspiration Publishing

Publication: November 01, 2019

Nonfiction Business & economics Marketing Advertising & promotion Sales & selling Strategic planning

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Audience Marketing in the Age of Subscribers, Fans and Followers Jeffrey K. Rohrs

Audience

Marketing in the Age of Subscribers, Fans and Followers

by Jeffrey K. Rohrs (Author)

Publisher: Wiley

Publication: November 05, 2013

Nonfiction Business & economics Marketing Advertising & promotion Consumer behavior

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Audience Marketing in the Age of Subscribers, Fans and Followers Jeffrey K. Rohrs

Audience

Marketing in the Age of Subscribers, Fans and Followers

by Jeffrey K. Rohrs (Author)

Publisher: Wiley

Publication: November 04, 2013

Nonfiction Business & economics Advertising & promotion Consumer behavior Marketing

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Bad Youtuber Advice Jameson C. Montgomery

Bad Youtuber Advice

by Jameson C. Montgomery (Author)

Publisher: eBookIt.com

Publication: December 18, 2023

Nonfiction Business & economics Advertising & promotion Computers Web Social networking Health & fitness Self-help

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Bang! Getting Your Message Heard in a Noisy World Linda Kaplan Thaler

Bang!

Getting Your Message Heard in a Noisy World

by Linda Kaplan Thaler (Author), Robin Koval (Author)

Publisher: Crown Currency

Publication: December 18, 2007

Nonfiction Business & economics Advertising & promotion Marketing Public relations

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Bargain Fever: How to Shop in a Discounted World Mark Ellwood

Bargain Fever: How to Shop in a Discounted World

by Mark Ellwood (Author)

Publisher: Portfolio

Publication: October 17, 2013

Nonfiction Business & economics Advertising & promotion Consumer behavior Industries Retailing

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Beautiful PR Finding your brand’s heartbeat for authenticity in communication Sophie Attwood

Beautiful PR

Finding your brand’s heartbeat for authenticity in communication

by Sophie Attwood (Author)

Publisher: Practical Inspiration Publishing

Publication: November 06, 2023

Nonfiction Business & economics Advertising & promotion Industries Fashion & textile industry Marketing Public relations

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Beyond Listening Learning the Secret Language of Focus Groups Bonnie Goebert

Beyond Listening

Learning the Secret Language of Focus Groups

by Bonnie Goebert (Author)

Publisher: Wiley

Publication: April 22, 2002

Nonfiction Business & economics Advertising & promotion

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Boosting a New West Pacific Coast Expositions, 1905-1916 John C. Putman

Boosting a New West

Pacific Coast Expositions, 1905-1916

by John C. Putman (Author)

Publisher: Washington State University Press

Publication: June 18, 2021

Nonfiction Business & economics Advertising & promotion History History by country United States Social science Regional studies

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Brand Intimacy: A New Paradigm in Marketing Mario Natarelli

Brand Intimacy: A New Paradigm in Marketing

by Mario Natarelli (Author), Rina Plapler (Author)

Publisher: Hatherleigh Press

Publication: October 23, 2017

Nonfiction Business & economics Advertising & promotion Consumer behavior Marketing Research

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Brand Naming The Complete Guide to Creating a Name for Your Company, Product, or Service Rob Meyerson

Brand Naming

The Complete Guide to Creating a Name for Your Company, Product, or Service

by Rob Meyerson (Author)

Publisher: Business Expert Press

Publication: December 14, 2021

Nonfiction Business & economics Advertising & promotion Consumer behavior Marketing Direct

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Brand Positioning With Power Maximize Your Marketing Impact Robert S. Gordon

Brand Positioning With Power

Maximize Your Marketing Impact

by Robert S. Gordon (Author)

Publisher: Business Expert Press

Publication: December 05, 2023

Nonfiction Business & economics Advertising & promotion Consumer behavior

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Branding Bud The Commercialization of Cannabis David Paleschuck

Branding Bud

The Commercialization of Cannabis

by David Paleschuck (Author)

Publisher: Quick American Archives

Publication: May 25, 2021

Nonfiction Business & economics Advertising & promotion Marketing Green business Arts Design Graphic arts Branding & logo design

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Branding For Dummies Bill Chiaravalle

Branding For Dummies

by Bill Chiaravalle (Author), Barbara Findlay Schenck (Author)

Publisher: For Dummies

Publication: December 04, 2014

Nonfiction Business & economics Advertising & promotion

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Branding For Dummies Bill Chiaravalle

Branding For Dummies

by Bill Chiaravalle (Author), Barbara Findlay Schenck (Author)

Publisher: For Dummies

Publication: December 04, 2014

Nonfiction Business & economics Advertising & promotion

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Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Martin Lindstrom

Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

by Martin Lindstrom (Author)

Publisher: Crown Currency

Publication: September 20, 2011

Nonfiction Business & economics Advertising & promotion Consumer behavior Human science Psychology Social psychology

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Building Better Brands Essential Marketing Strategies for the Construction Industry Elton Mayfield

Building Better Brands

Essential Marketing Strategies for the Construction Industry

by Elton Mayfield (Author)

Publisher: Advantage Media Group

Publication: January 09, 2024

Nonfiction Business & economics Advertising & promotion Customer relations E-Commerce Internet marketing Industries Media & communications industries Marketing Industrial Small business Total quality management House & home Design & construction

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Building Brand Communities How Organizations Succeed by Creating Belonging Carrie Melissa Jones

Building Brand Communities

How Organizations Succeed by Creating Belonging

by Carrie Melissa Jones (Author), Charles Vogl (Author)

Publisher: Berrett-Koehler Publishers

Publication: June 09, 2020

Nonfiction Business & economics Marketing Customer relations Advertising & promotion

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But Wait ... There's More! Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink Remy Stern

But Wait ... There's More!

Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink

by Remy Stern (Author)

Publisher: HarperCollins e-books

Publication: October 06, 2009

Nonfiction Business & economics Industries Retailing Advertising & promotion Arts Design Graphic arts Advertising Typography Health & fitness

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Buzzmarketing Get People to Talk About Your Stuff Mark Hughes

Buzzmarketing

Get People to Talk About Your Stuff

by Mark Hughes (Author)

Publisher: Portfolio

Publication: July 07, 2005

Nonfiction Business & economics Advertising & promotion Marketing Direct Strategic planning

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CASHING IN WITH THE POWER OF SOCIAL LIVE VIDEO MARKETING WORKBOOK JOURNAL Laura Maya

CASHING IN WITH THE POWER OF SOCIAL LIVE VIDEO MARKETING WORKBOOK JOURNAL

by Laura Maya (Author)

Publisher: eBookIt.com

Publication: October 29, 2021

Nonfiction Business & economics Advertising & promotion Computers Audio, video Video Web Social networking

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Casting for Big Ideas A New Manifesto for Agency Managers Andrew Jaffe

Casting for Big Ideas

A New Manifesto for Agency Managers

by Andrew Jaffe (Author)

Publisher: Wiley

Publication: September 24, 2003

Nonfiction Business & economics Advertising & promotion

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Copywriting 101 - What Was That Number Again? Crimes Against Advertising, and How to Prevent Them Neil Hedley

Copywriting 101 - What Was That Number Again?

Crimes Against Advertising, and How to Prevent Them

by Neil Hedley (Author)

Publisher: Knopp Studios Ltd

Publication: July 15, 2021

Nonfiction Business & economics Advertising & promotion Industries Media & communications industries Marketing

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Creative Superpowers Equip Yourself for the Age of Creativity Laura Jordan Bambach

Creative Superpowers

Equip Yourself for the Age of Creativity

by Laura Jordan Bambach (Author), Mark Earls (Author), Daniele Fiandaca (Author), Scott Morrison (Author)

Publisher: Unbound

Publication: June 28, 2018

Nonfiction Human science Psychology Creative ability Health & fitness Self-help Anxieties and stress Business & economics Management Advertising & promotion Marketing Forecasting Skills Cognitive psychology Small business

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Crossover Creativity Real-life stories about where creativity comes from Dave Trott

Crossover Creativity

Real-life stories about where creativity comes from

by Dave Trott (Author)

Publisher: Harriman House

Publication: February 07, 2023

Nonfiction Business & economics Advertising & promotion Marketing

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Crystallizing Public Opinion Edward L. Bernays

Crystallizing Public Opinion

by Edward L. Bernays (Author)

Publisher: Rare Treasure Editions

Publication: December 05, 2023

Nonfiction Business & economics Advertising & promotion Public relations

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Culture as Weapon The Art of Influence in Everyday Life Nato Thompson

Culture as Weapon

The Art of Influence in Everyday Life

by Nato Thompson (Author)

Publisher: Melville House

Publication: January 17, 2017

Nonfiction Business & economics Advertising & promotion Social science Anthropology Nature, recreation and sports Antiques & collectibles Art Art & politics

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DESTROY Digital Media Platforms How Competitive Streaming Levels the Playing Field for Creatives Christopher Grant

DESTROY Digital Media Platforms

How Competitive Streaming Levels the Playing Field for Creatives

by Christopher Grant (Author), Christopher Grant (Narrator)

Publisher: Sevenhorns Publishing

Publication: March 31, 2022

Nonfiction Arts Business & economics Advertising & promotion Entrepreneurship Money & monetary policy Computers Web Social networking Education and study aids Reference

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